Expand Beyond Zoom: Bigger, Better Ways to Use Video

 

Learn how senior living communities are using video to educate, communicate, adapt, and effectively engage residents, families, staff, and prospects.

WHEN: June 30th @1:00 PM ET

WHAT YOU'LL LEARN: 

  • The difference between video messaging and online platforms such as Zoom, Skype, and Facetime
  • How senior living communities are using conversational video messaging to stand out and capture attention despite COVID-19 challenges
  • The role video plays in building stronger relationships and establishing trust with potential and existing families, referral sources, and more.
  • Different ways video will help families stay closely connected with their residents while social distancing
  • How video is being used to educate families and train staff members

WHO SHOULD ATTEND?

Any Senior Living Executive responsible for sales, marketing and occupancy. 

  • VP of Sales
  • VP of Marketing
  • Directors and VP's of Operations
  • Executive Directors
  • Sales Directors

Our Moderator and Panelists for this webinar: 

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Hillary Beck, Moderator

Hillary Beck is Vice President of Sales at HeartLegacy. She coaches sales teams to take a customer-centered approach in helping clients navigate their decisions. Hillary also consults with HeartLegacy clients, helping them strategically deploy video to create awareness, generate leads, turn leads into residents, and residents into referrals. Hillary has had a successful track record leading high performing sales teams for the past 13 years. Prior to joining HeartLegacy in 2016, she held sales leadership roles in the healthcare practice management and technology fields.
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Lori Edgerton, Panelist

Vice President of Sales for Grace Management, Inc., has more than 20 years of senior housing experience and has been an integral part of the Grace Management team since 2008.  Lori’s experience includes key leadership roles with Oakdale Heights Senior Living, Northstar Senior Living, HHHunt, and Southern Assisted Living. 
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Kymm Clark, Panelist

Kymm Clark is the Senior Vice President of Sales & Marketing with Grace Management, Inc. She is a strategist backed with more than 20 years of experience in building, training, and developing high performing sales and marketing teams that consistently exceed expectations. Kymm considers it an honor to support the exceptional teams that create environments residents want to call home.
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Frank Quintiliani

Frank Quintiliani is the Senior Regional Director of Sales at Benchmark Senior Living. Frank’s passion for senior living takes its root in the mission that Benchmark lives by; namely we believe in the power of human connection to transform lives. Success in senior living sales is dependent on the quality of relationships. These relationships transcend the family and the senior and encompass meaningful connections with local healthcare providers, first responders, and the professionals who help support seniors locally. Working with video is needed now more than ever. In 2017 Frank began working with his team to leverage the power of video to advance sales and improve conversions.
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