Digital marketing is an umbrella term that’s usually used to describe online marketing tactics that exist to digitally connect a company with its audience.
From your website itself to your online branding assets, digital advertising, email marketing, online brochures and beyond, these are all digital marketing tactics and assets that can exist independently of one another.
It's important to note that the term 'digital marketing' doesn’t differentiate between tactics that are designed to attract customers and tactics that are designed to interrupt them by fighting for their attention.
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