The goal of any marketing event is to bring prospective residents to your community, and the best way to do that is by offering something of value to them in exchange for their time. With a variety of events presented to the same group of prospects, you’ll often find a unique group of interested seniors who respond and take part in each different event.
One important thing to remember when planning your next event is this: One size doesn’t fit all.
But that’s okay, because understanding the bigger picture of who your prospective residents are, and what they want out of life, can go a long way toward getting your next signatures on the dotted line.
We’ve helped plan every type of event under the sun, from wine tastings to guest speakers and more. And with that, we’ve come up with a few helpful guidelines to keep in mind when creating your next marketing event
SIGNUP for our FREE Webinar outlining these key takeaways, today!
Any senior Living executive responsible for marketing and sales, including:
STEVE WUJEK, Director, Public Relations with GlynnDevins
Steve Wujek uses his nearly 25 years of communication experience to lead and direct clients’ earned and owned content strategies. His passion for the senior living industry is driven by helping clients define and explore communication approaches that align with the community’s purpose, and activating those ideas to improve reputation and overcome awareness challenges. He calls it “PR with purpose not PR for impressions”.
DAVE DUNN, Associate Director, Public Relations with GlynnDevins
Dave Dunn thrives on storytelling, content marketing, writing, video production and integrated communications plans to successfully position clients in the public eye. His background includes more than a decade working in the media as a television news reporter, where he won multiple broadcast journalism awards. Dave’s media experience also provided him vast knowledge of communication strategies in the public and private sector, including politics, government, education, health, entertainment, retail, restaurants, charitable organizations, and more.
