SMART(er) Marketing for Senior Living Communities

Deborah Howard and Andréa Catizone's senior living marketing book is a definitive guide to working smarter -- not harder -- to grow occupancy in your senior living communities.

Does any of this sound familiar?

• You’re being asked to do more with less budget.
• You’re constantly under pressure to grow occupancy.
• Your title includes the word “marketing,” but you’ve never had any training in marketing.
• You’re in the C-suite and want to understand the tenets of digital marketing so you can better evaluate the results your marketing team is getting.
• You’re struggling to align marketing and sales initiatives.
• You want to understand your customer personas, including their behaviors and preferences, so that you can better serve them, but you’re unsure where to begin.
• You’re having trouble identifying marketing gaps, capitalizing on your community’s strengths, and knowing your competition, especially their weaknesses.
• You know enough to know what you don’t know about marketing, but you don’t have the time to get a marketing degree—or to read endless tomes on marketing topics.

If you can relate to even just one of the above items, this book is for you.

• Strategy. All effective marketing begins with a sound strategy.
• Marketing automation. The one tool all communities must use to remain competitive in an increasingly crowded landscape.
• Analytics. The most critical metrics that all savvy marketing and sales teams must know.
• Resources. Think content—lots of content. Because content is still very much king.
• Technology. In addition to marketing automation, you need other essential tools in your tech stack.