Why Digital Marketing (and Do You Need It)? 

Digital marketing is an umbrella term that’s usually used to describe online marketing tactics that exist to digitally connect a company with its audience.

From your website itself to your online branding assets, digital advertising, email marketing, online brochures and beyond, these are all digital marketing tactics and assets that can exist independently of one another.

It's important to note that the term 'digital marketing' doesn’t differentiate between tactics that are designed to attract customers and tactics that are designed to interrupt them by fighting for their attention.

Table of Contents

• Introduction
• Start With A Website
• Create Digital Content to Get Traffic
• Get on Social Media to Increase Engagement
• Convert Visitors into Leads with Landing Pages
• Supplement Your Efforts with Paid Advertising
• Nurture Leads into Customers with Automation
• Measure the Effectiveness of Your Marketing

Are you trying to wrap your head around digital marketing? Maybe you're wondering if your senior living community needs it? The short answer is YES. Download our FREE eBook today to learn more!